Future of the Rental Property Management Industry and PropTech

October 6, 2021
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Few industries are mired in antiquation more than property management. A visit to any property manager’s office will provide ample examples: file cabinets, piles of paper and drawings, pegboards with clusters of keys, sticky notes all over computer monitors, ledgers, dust, and more. Historically, property managers started their business out of necessity or at the request of their real estate customers, which resulted in a lack of planning, foresight and constantly playing catch up. It doesn’t help that accounting for property management is particularly complex due to trust accounts and the quantity of monthly transactions in property accounting. Add the intricacies of resident retention and property maintenance and it’s not surprising why 2019 saw $26 Billion invested into Proptech innovations.

Growth, efficiency, and profitability were the top 3 concerns of property managers according to a 2019 NARPM survey. 

As you can see, the priority that saw the largest increase in concern was efficiency (+ 6.1%). This is not surprising considering that the workload of a property manager has grown to include much more focus on legislation and technology. Why technology? As we know, technology is the best and most cost-effective way we know of to increase efficiency. 

The next question that needs to be asked is: in what areas of technology are property managers looking to become more efficient in? NARPM’s survey showed that accounting and payments were the two most important areas.

The future of the rental property management industry is going to see exponential dependence on technology and SaaS (software as a service) because this will be the most efficient and secure way to do business. It may not be the most profitable- in the strictest sense- but as NARPM’s survey also showed, prioritization of profitability decreased by 3% between 2018 and 2019. PMs are willing to sacrifice some profit for efficiency- especially when it comes to accounting and payment services. 

Accounting and payments are one of the most complex and perilous aspects of property management, which is why products like Yardi Voyager, Appfolio, Buildium, Propertyware, Rent Manager and Quickbooks for real estate are so prolifically used in property management. Yet many property management companies are still inefficient at USING these softwares- especially the accounting functionalities within them, and a property manager with heavy accounting training is rare. This results in inefficient and oftentimes illegal use and bookkeeping of the clients’ funds. 

This is where companies like APM Help really shine. Founded by former Appfolio employees, APM Help fills a major gap for property managers: the SERVICE part of SaaS. As experts in all the major PM softwares, their employees are the answer to problems of efficiency and accounting for rental property managers in the United States. Offering trust account and corporate bookkeeping, daily bank reconciliations and audits, on-demand consulting, and even maintenance coordination- APM Help is emerging as the go-to company for any PM wanting to become more efficient and move out of the antiquated past into the streamlined and secure future of working with experts. With over 100 full-time staff, 50,000+ units under influence, and a 10 minute response time, it is no wonder that they are trusted by some of America’s premier property management companies. Contact APM Help today for a free 30 minute consultation and see where your business can grow and your stress level can diminish.  

Our Services

On-Demand Consulting

On-Demand Consulting

Consulting with AppFolio, Buildium, Propertyware, & Rent Manager experts to answer any and all software related questions in less than an hour. No long-term contracts and easy to get started.

On-Demand Consulting

Trust Bookkeeping Services

Bookkeeping services provided by expert accountants for AppFolio, Buildium, Propertyware, & Rent Manager. For less than the cost of a full-time bookkeeper you can have a whole team of experts.

On-Demand Consulting

Corporate Bookkeeping

Let us take care of your corporate payables, receivables, reporting, and payroll with Quickbooks and Gusto. With us you can focus less on accounting and more on growth!

On-Demand Consulting

Daily Bank Reconciliations

Get your bank reconciliations done every single day! Keep your books accurate by making sure that everything is  accounted for. Available for AppFolio, Buildium, Propertyware, & Rent Manager.

On-Demand Consulting

Daily Audits

Curious just how clean your books are? Find out with Triple Tied Out! It's our daily auditing service that checks your bank recs, liabilities, and property balances. For AppFolio, Buildium, & Propertyware.


Why Choose APM Help


Our consultants are well-versed in the software solutions commonly used in property management. Whether you're using AppFolio, Buildium, Propertyware, or Rent Manager, we have the expertise to clean up your books and maintain their accuracy.

Scalable Solutions

As your business grows, so do your accounting needs. Our U.S.-based account managers with industry experience are dedicated to managing your books, giving you the time and confidence to focus on expansion.

Audit Support

Going through an audit can be a daunting task. We offer daily audits and audit preparation services to ensure your books are always audit-ready, providing you with peace of mind.

Back-Office Services

Beyond bookkeeping, we offer a range of back-office services to streamline your operations, including maintenance coordination, property improvement loans, and corporate bookkeeping.
Your Success, Our Priority
APM Help is not just a service provider; we are your partners in success. We understand thatproperty management demands a holistic approach, which is why we offer a suite of services tailoredto address the diverse needs of your business. Our goal is to empower property managers to excel intheir markets by providing them with clean books, efficient processes, and the time they need tofocus on building strong client relationships and achieving their growth ambitions.

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Property Management Accounting Expert