Marketing Tips to Find Renters Fast

December 13, 2022
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The Property Management industry is full of competition, giving potential renters numerous options at their fingertips. It’s important to know what they are looking for so that you can accommodate them and separate yourself from the guys next door. It’s not just the shiny countertops, updated fixtures, and clean carpeting that we’re talking about here... 

Tech Savvy Renters

People are attracted to things that make them feel at ease and create stress free experiences. To a renter, these could be things like the ability to apply and pay online, as well as schedule showings online. In addition, the ability to communicate via text or email with their potential property management group is key.

As technology improves, attention spans grow shorter, making it essential to adopt features such as texting and automated emails. The quicker you get back to a potential renter, the more likely you are to land the "sale". According to Hubspot:

"Almost ⅔ of buyers expect a response within 10 minutes to any marketing, sales, or customer service inquiry." - Jon Dick, Hubspot

This expectation makes the use of automation a necessity, otherwise you may find yourself missing out on potential tenants. Software like AppFolio does offer the ability to communicate online quickly with potential and existing tenants. However, a lot of users don’t enable these functions or don’t know how to use them. If this sounds like you, now is the time to train yourself and your staff on how to use these features. You are paying for it after all! 

Successful Showings

Once you have a lead, be sure to schedule a showing with them in 24 hours or less (going back to the quick response expectations). This makes them feel wanted and tells them that you are an organized community.

AppFolio has an automated feature that replies to guest cards as they are received via email, and can even send them a pre-qualification form. Using this feature takes a bit of the workload off of your staff and proves a larger window to schedule a showing.

When you have the showing scheduled, it’s important to keep things in mind like the time of day, the number of existing showings, and cleanliness of the current tenant.

According to Avail, all of these items, and more, play a big role in landing a responsible and reliable tenant. Paying attention to the small details and giving leads a quick response will yield more favorable renters. Who doesn't love that?

APM Help can train you and your staff on leasing features available on AppFolio and Propertyware. If you have questions please contact us as or at and we’d love to discuss your current leasing process and goals!

Our Services

On-Demand Consulting

On-Demand Consulting

Consulting with AppFolio, Buildium, Propertyware, & Rent Manager experts to answer any and all software related questions in less than an hour. No long-term contracts and easy to get started.

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Trust Bookkeeping Services

Bookkeeping services provided by expert accountants for AppFolio, Buildium, Propertyware, & Rent Manager. For less than the cost of a full-time bookkeeper you can have a whole team of experts.

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Let us take care of your corporate payables, receivables, reporting, and payroll with Quickbooks and Gusto. With us you can focus less on accounting and more on growth!

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Daily Bank Reconciliations

Get your bank reconciliations done every single day! Keep your books accurate by making sure that everything is  accounted for. Available for AppFolio, Buildium, Propertyware, & Rent Manager.

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Curious just how clean your books are? Find out with Triple Tied Out! It's our daily auditing service that checks your bank recs, liabilities, and property balances. For AppFolio, Buildium, & Propertyware.


Why Choose APM Help


Our consultants are well-versed in the software solutions commonly used in property management. Whether you're using AppFolio, Buildium, Propertyware, or Rent Manager, we have the expertise to clean up your books and maintain their accuracy.

Scalable Solutions

As your business grows, so do your accounting needs. Our U.S.-based account managers with industry experience are dedicated to managing your books, giving you the time and confidence to focus on expansion.

Audit Support

Going through an audit can be a daunting task. We offer daily audits and audit preparation services to ensure your books are always audit-ready, providing you with peace of mind.

Back-Office Services

Beyond bookkeeping, we offer a range of back-office services to streamline your operations, including maintenance coordination, property improvement loans, and corporate bookkeeping.
Your Success, Our Priority
APM Help is not just a service provider; we are your partners in success. We understand thatproperty management demands a holistic approach, which is why we offer a suite of services tailoredto address the diverse needs of your business. Our goal is to empower property managers to excel intheir markets by providing them with clean books, efficient processes, and the time they need tofocus on building strong client relationships and achieving their growth ambitions.

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