How to Build a Great Property Management Website
How to Build a Great Property Management Website
Building a website for your property management business can feel like a daunting task, but with a clear plan and the right tools, it becomes a manageable—and even fun—project. In this post, we’ll break down the process into digestible steps, helping you create a site that not only looks professional but also drives leads, informs, and educates your audience.
If you want to experts to handle your new website, reach out to our team to learn how we can help you build an amazing property management or real estate website. Or, learn more about our Web Solutions services here.
1. Define Your Website’s Goal
Before diving into design and content, ask yourself: What do you want your website to achieve? Your goal will drive every decision you make. Here are a few common objectives:
- Drive Leads: Is your main focus on converting visitors into potential clients?
- Inform: Do you want to provide essential information about your properties or services?
- Educate: Are you aiming to share industry insights, property management tips, or regulatory updates?
Knowing your goals help you tailor your content, layout, and functionality to best serve your target audience.
2. Craft Content That Delivers
Once your goal is set, it’s time to figure out what kind of content will support that objective. Think about the pages and the content that will go into them that are most likely to help you achieve your goals.
Our optimized Essentials Website comes with these pages and much more.
Here’s our suggested structure for pages:
Home
This is your digital storefront. Offer a brief overview of your company, highlight the services you offer, and share social proof—like testimonials or success metrics—to build trust. Don’t forget a clear call-to-action (CTA) that invites visitors to get in touch or learn more.
Services
Outline the specific property management services you provide. If you also offer real estate services, consider a separate page for that so your visitors can easily distinguish between the two. This section should detail what you offer and how it benefits your clients.
Listings
If you manage rental properties, a Listings page is essential. Here, you can showcase available properties for rent. For those who offer real estate services, a dedicated page for listings can help visitors navigate more effectively. Many property management software options, like Appfolio, even allow you to embed your listings directly on your site.
About
People do business with people they trust. Use your About page to introduce who you are, your company’s history, and why someone should choose your services over the competition. Authenticity and transparency go a long way in building credibility.
Blog
A blog is a powerful tool for educating your audience and showcasing your industry expertise. Whether you’re sharing property management tips, industry trends, or answering common questions, regular blog posts can help boost your site’s SEO and establish you as a thought leader.
With our monthly blog post services, we can take copywriting off of your plate!
Contact
Keep it simple. Your Contact page should provide an easy, low-pressure way for visitors to reach out. Include a form, your email, phone number, and even your physical address if applicable. The easier you make it for potential clients to contact you, the better your chances of converting leads.
3. Build the Site
With your content mapped out, it’s time to choose a platform and get building. Several website builders cater to varying levels of technical expertise:
- Webflow: Ideal for those who want a maximum control over design without needing extensive coding knowledge and to build their site on the best modern website platform available. (We are certified experts in Webflow!)
- Squarespace: Great for users who appreciate a blend of style, ease-of-use, and don’t mind technical limitations.
- WordPress: Wordpress is a commonly used software in this space, but we would advise against it due to the amount of “plugins” needed to build great sites and their tendency to break your website over time.
Technical Essentials
No matter which platform you choose, make sure your website meets these important technical standards:
- Professional and Easy-to-Navigate Design: Your website should reflect the professionalism of your business while being intuitive for users to find the information they need.
- ADA Compliance: Ensure your site is accessible to all visitors, including those with disabilities. Here is the extensive list of requirements your site technically has to meet. Our Essentials Website meets these requirements from day 1.
- Google Lighthouse Speed Scores: A fast-loading site not only improves user experience but also boosts your SEO. Check your current website here.
- Strong Technical SEO Foundation: From proper meta tags to optimized images, every detail counts in helping turn your website into a tool that passively drives you leads.
- Sitemap Availability and Indexing: Make sure your sitemap is available and indexed by Google so your pages can be discovered on the web.
- Analytics Setup: Use tools like Google Analytics to track visitor behavior and measure the success of your website.
If you have questions about any of these, just reach out to our team and we are happy to advise.
4. Time Investment and Final Thoughts
Building your website can vary significantly in time investment:
- DIY Approach: Expect to spend anywhere from 40 to 60 hours if you’re building the site on your own if you want to build a good website. This time covers everything from planning and design to technical setup and content creation.
- Working with Professionals: Alternatively, if you partner with us, your site could be up and running with less than 2 hours of your time required. Our professional, award-winning development team — backed by the property management expertise of APM Help — ensures you get a polished, high-performing website with minimal hassle.
Final Thoughts
A well-crafted website is more than just a digital brochure—it’s a powerful tool for driving leads, informing your clients, and showcasing your industry expertise. By clearly defining your goals, planning your content, choosing the right platform, and ensuring technical excellence, you’re setting your property management business up for online success. Whether you choose the DIY route or decide to collaborate with professionals, the effort you invest in your website will pay off in the long run.
Happy building, and here’s to your online success! Reach out to our team if you need help with your property management website or learn more here!
How to Build a Great Property Management Website
Building a website for your property management business can feel like a daunting task, but with a clear plan and the right tools, it becomes a manageable—and even fun—project. In this post, we’ll break down the process into digestible steps, helping you create a site that not only looks professional but also drives leads, informs, and educates your audience.
If you want to experts to handle your new website, reach out to our team to learn how we can help you build an amazing property management or real estate website. Or, learn more about our Web Solutions services here.
1. Define Your Website’s Goal
Before diving into design and content, ask yourself: What do you want your website to achieve? Your goal will drive every decision you make. Here are a few common objectives:
- Drive Leads: Is your main focus on converting visitors into potential clients?
- Inform: Do you want to provide essential information about your properties or services?
- Educate: Are you aiming to share industry insights, property management tips, or regulatory updates?
Knowing your goals help you tailor your content, layout, and functionality to best serve your target audience.
2. Craft Content That Delivers
Once your goal is set, it’s time to figure out what kind of content will support that objective. Think about the pages and the content that will go into them that are most likely to help you achieve your goals.
Our optimized Essentials Website comes with these pages and much more.
Here’s our suggested structure for pages:
Home
This is your digital storefront. Offer a brief overview of your company, highlight the services you offer, and share social proof—like testimonials or success metrics—to build trust. Don’t forget a clear call-to-action (CTA) that invites visitors to get in touch or learn more.
Services
Outline the specific property management services you provide. If you also offer real estate services, consider a separate page for that so your visitors can easily distinguish between the two. This section should detail what you offer and how it benefits your clients.
Listings
If you manage rental properties, a Listings page is essential. Here, you can showcase available properties for rent. For those who offer real estate services, a dedicated page for listings can help visitors navigate more effectively. Many property management software options, like Appfolio, even allow you to embed your listings directly on your site.
About
People do business with people they trust. Use your About page to introduce who you are, your company’s history, and why someone should choose your services over the competition. Authenticity and transparency go a long way in building credibility.
Blog
A blog is a powerful tool for educating your audience and showcasing your industry expertise. Whether you’re sharing property management tips, industry trends, or answering common questions, regular blog posts can help boost your site’s SEO and establish you as a thought leader.
With our monthly blog post services, we can take copywriting off of your plate!
Contact
Keep it simple. Your Contact page should provide an easy, low-pressure way for visitors to reach out. Include a form, your email, phone number, and even your physical address if applicable. The easier you make it for potential clients to contact you, the better your chances of converting leads.
3. Build the Site
With your content mapped out, it’s time to choose a platform and get building. Several website builders cater to varying levels of technical expertise:
- Webflow: Ideal for those who want a maximum control over design without needing extensive coding knowledge and to build their site on the best modern website platform available. (We are certified experts in Webflow!)
- Squarespace: Great for users who appreciate a blend of style, ease-of-use, and don’t mind technical limitations.
- WordPress: Wordpress is a commonly used software in this space, but we would advise against it due to the amount of “plugins” needed to build great sites and their tendency to break your website over time.
Technical Essentials
No matter which platform you choose, make sure your website meets these important technical standards:
- Professional and Easy-to-Navigate Design: Your website should reflect the professionalism of your business while being intuitive for users to find the information they need.
- ADA Compliance: Ensure your site is accessible to all visitors, including those with disabilities. Here is the extensive list of requirements your site technically has to meet. Our Essentials Website meets these requirements from day 1.
- Google Lighthouse Speed Scores: A fast-loading site not only improves user experience but also boosts your SEO. Check your current website here.
- Strong Technical SEO Foundation: From proper meta tags to optimized images, every detail counts in helping turn your website into a tool that passively drives you leads.
- Sitemap Availability and Indexing: Make sure your sitemap is available and indexed by Google so your pages can be discovered on the web.
- Analytics Setup: Use tools like Google Analytics to track visitor behavior and measure the success of your website.
If you have questions about any of these, just reach out to our team and we are happy to advise.
4. Time Investment and Final Thoughts
Building your website can vary significantly in time investment:
- DIY Approach: Expect to spend anywhere from 40 to 60 hours if you’re building the site on your own if you want to build a good website. This time covers everything from planning and design to technical setup and content creation.
- Working with Professionals: Alternatively, if you partner with us, your site could be up and running with less than 2 hours of your time required. Our professional, award-winning development team — backed by the property management expertise of APM Help — ensures you get a polished, high-performing website with minimal hassle.
Final Thoughts
A well-crafted website is more than just a digital brochure—it’s a powerful tool for driving leads, informing your clients, and showcasing your industry expertise. By clearly defining your goals, planning your content, choosing the right platform, and ensuring technical excellence, you’re setting your property management business up for online success. Whether you choose the DIY route or decide to collaborate with professionals, the effort you invest in your website will pay off in the long run.
Happy building, and here’s to your online success! Reach out to our team if you need help with your property management website or learn more here!
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